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Press
ID344
TitleAdvertisement for Wing On Photo Studio in the Shenbao in 1941
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1941
MonthFebruary
Day (number)1
DaySaturday
SPATIAL ENVIRONMENT
Page9
Location on pageHG
Area CodeB3
ACTORS
Business sectorC 2
Product typePhoto studio
Advertiser
DISCOURSES
Textual elements

人像專家 永安攝影室

二週紀念●優待顧客 ▲奉送▼着色照片十天

凡在本室攝影者每款另加送着色照片壹張由二月一日起十日止

Visual elements

Entirely textual ad playing on strong black and white contrasts, studied typography and internal lines or frames. Paradoxical absence of images in an ad advertising photography (we may suggest that it is too expensive to insert images at the time, especially for a small photo studio).

 

LanguageChinese
Comment

(A2) Catch-phrase (expert in human resemblance: 人像專家)

(A3) Short rational text: two weeks commemoration (二週紀念 erzhou jinian), preferential treatment for faithful customers, color photograph given as a gift (?)

Note the lexical field of sight/color: to apply color 着色 (zhuose); photograph (照片 zhaopian); human resemblance (人像 renxiang), photo studio (攝影室 shiyingshi)

Keyword(s)press, newspaper, Shenbao, photo, studio, expert, authority, look, sight, appearance, resemblance, memory, commemoration
Image

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adPress_ID-344_No-01.jpeg

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SB1941-02-01_09_WingOn.png (61.06 ko)

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- type: image/png

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adPress_ID-344_No-02.jpeg

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Diapositive39.png (106.98 ko)

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- size: 106.98 ko
- type: image/png

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