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Press
ID359
TitleAdvertisement for Parke, Davis & Co (Detroit) Germicidal Soap (McClintock) (1921)
SourceUnknown
TypeChinese newspaper
TEMPORAL ENVIRONMENT
YearUnknown
SPATIAL ENVIRONMENT
Page0
ACTORS
Business sectorH 2
Product typeSoap
DISCOURSES
Textual elements

A3 : minimalist text (captions explaining the illustrations)

A4, A5 : name of the company and brand in English (bottom) and Chinese (on the package) : GERMICIDAL SOAP MILK (McCLINTOCK) - PARKE, DAVIS & CO - DETROIT

Visual elements

B1: realistic and prominent image of the package, showing clearly the name of the brand and company in English

B2 : Trademark (triangular sign, at the bottom)

B3 : Illustrations showing how to use the product

Appeal

Health, hygiene

LanguageChinese, English
Comment

Extract from Sanger, 1921 : 69.

FIG. 17 - Crudely conceived and executed but effective example of American advertising used in Chinese newspapers.

Keyword(s)health, hygiene, soap, press, newspaper, crude, package, brand, name, company, detroit, american, illustration, scene, pain, woman, man, child, foot, hair, leg, body, mirror, contrast, trademark, fram
Image

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