A3 : minimalist text (captions explaining the illustrations)
A4, A5 : name of the company and brand in English (bottom) and Chinese (on the package) : GERMICIDAL SOAP MILK (McCLINTOCK) - PARKE, DAVIS & CO - DETROIT
B1: realistic and prominent image of the package, showing clearly the name of the brand and company in English
B2 : Trademark (triangular sign, at the bottom)
B3 : Illustrations showing how to use the product
Health, hygiene
Extract from Sanger, 1921 : 69.
FIG. 17 - Crudely conceived and executed but effective example of American advertising used in Chinese newspapers.
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