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Press
ID360
TitleAdvertisement for Ingersoll (?) clocks in a Chinese newspaper (1921)
SourceUnknown
TypeChinese newspaper
TEMPORAL ENVIRONMENT
YearUnknown
SPATIAL ENVIRONMENT
Page0
ACTORS
Business sectorC 5
Product typeClock
DISCOURSES
Textual elements

A3 : long text (describing/explaining the uses of the products, reinforcing.reinforced by illustrations)

A1, A4 : brand name in English (top center)

A4, A5, A6 : Chinese name of the brand, American manufacturer (center) and local agent in Shanghai (left)

Visual elements

B1: realistic and prominent images of the product (left and right hand corners)

B3 : Illustrations showing various situations and possibles uses of the products : military training, at home (woman making up), at the office (scholar/business man), at school (children playing in the play ground), at the factory

Appeal

Convience, productivity

LanguageChinese, English
Comment

Extract from Sanger, 1921 : 71.

FIG. 18 - Another crude but successful advertisement

Keyword(s)crude, newspaper, press, Shanghai, clock, american, chinese, military, school, home, beauty, woman, school, factory, worker, use, illustration, brand
Image

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