Home | About | User's guide | Contact | Login








639 documents
260/639 results        
Press
ID360
TitleAdvertisement for Ingersoll (?) clocks in a Chinese newspaper (1921)
SourceUnknown
TypeChinese newspaper
TEMPORAL ENVIRONMENT
YearUnknown
SPATIAL ENVIRONMENT
Page0
ACTORS
Business sectorC 5
Product typeClock
DISCOURSES
Textual elements

A3 : long text (describing/explaining the uses of the products, reinforcing.reinforced by illustrations)

A1, A4 : brand name in English (top center)

A4, A5, A6 : Chinese name of the brand, American manufacturer (center) and local agent in Shanghai (left)

Visual elements

B1: realistic and prominent images of the product (left and right hand corners)

B3 : Illustrations showing various situations and possibles uses of the products : military training, at home (woman making up), at the office (scholar/business man), at school (children playing in the play ground), at the factory

Appeal

Convience, productivity

LanguageChinese, English
Comment

Extract from Sanger, 1921 : 71.

FIG. 18 - Another crude but successful advertisement

Keyword(s)crude, newspaper, press, Shanghai, clock, american, chinese, military, school, home, beauty, woman, school, factory, worker, use, illustration, brand
Image

Preview Image
adPress_ID-360_No-01.jpeg

Get original resolution
Sanger1921_Ingersoll_71.png (196.69 ko)

File information
- size: 196.69 ko
- type: image/png

260/639 results        

Contact us

Cécile Armand
Institut d'Asie Orientale
ENS de Lyon, Site Descartes
15 Parvis René Descartes
69341 Lyon Cedex 07 France
Email: cecile.armand@gmail.com

Around the Web

Links

Research

Advertising History
Labo Junior Nhumérisme
IAO Scholar

Teaching

Séminaire EHESS "L'historien et l'espace"
Séminaire EHESS "Images et histoire"

Last update: Sunday 3 March 2024 (03:13) +
Page rendering in 0.029s