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Press
ID363
TitleAdvertising proofs for Central Savings Society 中央儲蓄會 (Zhongyang chuxuhui) (undated)
SourceLu, 1940
TypePrinted advertisement
TEMPORAL ENVIRONMENT
Year1940
ACTORS
Business sectorF 1, F 2
Product typeFinance, saving
DISCOURSES
Appeal

Safety

LanguageChinese, English
Comment

Extract from Lu, 1940 : 103-104

Series of illustrations showing two major steps in the process of preparing the copy:

  • outline/lunkuotu
  • final printed version, after corrections have been made (guanggao yang)
Keyword(s)handbook, copy, outline, proof, correction, press, printed, newspaper, saving, bank, finance, border, illustration, sketch, title, text, tree, group, country
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Lu1940_SketchBorder_103.png (172.7 ko)

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adPress_ID-363_No-02.jpeg

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Lu1940_FinalBorder_104.png (478.34 ko)

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