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Press
ID362
TitleAdvertising proofs for Richard Hudnut (Gemey) cosmetics (undated)
SourceWu, Zhu, 1946
TypePrinted advertisement
TEMPORAL ENVIRONMENT
Year1946
ACTORS
Business sectorB 1
Product typeCosmetics
Advertiser
DISCOURSES
Appeal

Beauty, woman

LanguageChinese, English
Comment

Extract from Wu, Zhu, 1946 : 110-111.

Series of illustrations showing the three main steps in the process of preparing the copy:

  • outline/lunkuotu
  • zinc plate printing (xinban)
  • final printed version, after corrections have been made (guanggao yang)
Keyword(s)handbook, copy, outline, proof, correction, press, printed, newspaper, cosmetics, gemey, brand, package, mirror, woman
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