594 documents
513/594 results        
Press
ID622
TitleThe Wasted Half Dollar
SourceNewspaper Directory of China
TypeDirectory
TEMPORAL ENVIRONMENT
Year1937
SPATIAL ENVIRONMENT
Page2
Location on pageWhole page
ACTORS
Product typeAdvertising
Advertiser
DISCOURSES
Textual elements

John Wannamaker, whose fortune was founded on successful advertising, once said that he felt sure that one-half of every dollar he had ever spent for advertising had been wasted, but he was never sure which half of the dollar it was. The problem of the wasted half dollar in advertising expenditure is one which will never be solved, because advertising is an intangible force which can not be measured by a foot rule or checked on a cash register. The fact that with such an admitted wastage advertising remains such a potent and growing factor in business proves its efficacy. 

We can, in many ways, help you to save at least a part of that wasted half dollar. For example, we have been placing and checking the results from advertising in a great many publications in China for more than a decade. We know, for example, not by one test but by hundreds, that certain publications can be counted on to secure certain results. We also know that other publications which receive a great amount of the advertisers’ money are practically valueless. 

We would be glad to discuss your next advertising plans with you and without any obligation on your part. Suppose you write us today: Carl Crow, Inc., 81 Jinkee Road, Shanghai.

Visual elements

Carl Crow, Inc.'s logo

Appeal

Economy

LanguageEnglish
Keyword(s)advertising, advertisement, advertiser, directory, newspaper, periodical, self-promotion, sail, logo, value, waste, interwar
Image

Preview Image
adPress_ID-622_No-01.jpeg

AdHalfWastedDollar_1937-1.pdf (761.11 ko)

or read document on line in a new window

513/594 results        
Last update: Wednesday 4 December 2019 (17:42) +
Page rendering in 0.022s