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Press
ID623
TitleAdvertisement for China Telephones (Carl Crow, Inc., Proprietors)
SourceThe Weekly Review of the Far East
TEMPORAL ENVIRONMENT
Year1922
MonthApril
Day (number)29
DaySaturday
SPATIAL ENVIRONMENT
Page339
Location on pageWhole page
ACTORS
Business sectorC 1, U 4
Product typePublisher;communication;advertising
Advertiser
DISCOURSES
Textual elements

ADVERTISE

IN 23 LEADING CITIES OF NORTH CHINA FOR ONE YEAR

at a single cost by using the Chinese Government Telephone Directories. You will reach the better class business men who unquestionably represent the greatest buying power. 

In most of the leasing cities throughout the world the telephone directory is a much used advertising medium. In China investigation has shown that it is of even greater value and our contract with the Ministry of Communications only allows us to insert a limited number of advertising spaces. 

Compared with newspaper, magazine or circuler advertising, this medium offers greater value and the cost is much lower considering the territory covered and the time of its usefulness. 

The first issue, the Peking Directory, recently distributed, is evidence of the quality of the work. The New Tientsin directories (Chinese and English editions) will soon be issued. If you wish to secure space in these directories, address Mr. A.R. Burt, care of American Express Company, 27 Victoria Road, Tientsin. 

CHINA TELEPHONES

(Carl Crow, Inc., Proprietors)

OFFICIAL PUBLISHEDS OF CHINESE GOVERNMENT

TELEPHONE DIRECTORIES 

6B-Kiangse Road, SHANGHAI, Phone: Central 2250

Visual elements

Simple border. Play on typography. 

Appeal

Elite, economy, saving, efficiency, coverage, time, space, authority, patronage, testimonial

LanguageEnglish
Keyword(s)Crow;Burt;advertisement;agency;advertising;medium;directory;telephone:North;Peking;Tientsin;ministry;communication;government;business;buying;power;elite;economy:saving;efficiency;coverage;time;space;
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WeeklyReview1922Apr29-339_AdvertChinaTelephone.pdf (47.44 ko)

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