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Press
ID698
Title"Pays for Itself Out of the Money It Saves". Advertisement for York Ice Machinery (Andersen, Meyer & Co., Ltd.)
SourceWeekly Review of the Far East
TypePeriodical
TEMPORAL ENVIRONMENT
Year1921
MonthAugust
Day (number)27
DaySaturday
SPATIAL ENVIRONMENT
Page673
Location on pageCenter
Actual sizeWhole page
ACTORS
Business sectorE 1
Product typemachinery
Advertiser
DISCOURSES
Visual elements

Drawing of a small belt-driven machine. Basic frame. Andersen's triangular logo

Appeal

profit, time, independence (especially from public supply), economy, saving 

LanguageEnglish
Comment

This advertisement obviously targeted the (foreign?) business class in Chinese cities (industrialists. investors...) eager to make profits in a short time, rather than ordinary consumers (individuals or households). The main text actually provides a detailed list of potential clients: "large hotels, residences, hospitals, boardings houses, stores, meat markets, dairies, creamerines, offices and other large sonumers of ice" - in a word, establishments involved in private enterprises or communities services.

Keyword(s)ice;machine;electricity;making;storage;refrigeration;business;elite;saving;independence;private;city;agent;logo
Image

Preview Image
adPress_ID-698_No-01.jpeg

WeeklyReviewFarEast1921Jul37-467_FourPeriodLife_AD.pdf (60.84 ko)

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