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Full referenceShanghai's buying power (1921)
TypeJournal article
TitleShanghai's buying power
Year1921
JournalNorth China Herald and Supreme Court & Consular Gazette
Start page546
LanguageEnglish
Keywordsconsumer; buying power; cost of living; retailing; luxury; habit; consumption; cosmetics; sport; price; saving; depression; prosperity; season; average; woman; recycling; duration; rhythm; Shanghai; enquiry; survey; community; immigration; foreign;
Abstract

Shanghai's buying power. Retailers Happy in Spite of Business Depression: Plenty of Money available. 

  • Extraneous Factors
  • Luxurious Habits
  • Economies

 

Note

North China Herald and Supreme Court & Consular Gazette, August 20, 1921, p.546

Notes

  • Pays a (new?) special attention to consumers' buying habits, viewd as a barometer of the general economic situation. Recommends to study closely the retail trade especially in time of depression and workers' strikes. 
  • Inquiry based on the empiral observations made by three managers of large retail establishments in Shanghai (not specified)
  • Distinction between different groups of buyers, according to their nationalitiy (principally foreign and particularly Russian, Americans, Japanese), status (permanent/temporary or recent immigrant), or sex (especially women)
  • Tendency to personify Shanghai or reify Shanghai consumers, but anxious to define what is meant by "Shanghai", namely: "the permanents residents". Assumes a sense of community. 
  • Acknowledges the difficulties to compare the current situation of depression with ordinary times of prosperity)
  • Problematic categorization of products: cosmetics and other "luxuries" such as face powder and perfume are categorized as "essentials" (daily use commodities?)
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