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Full referenceAdvertising in China (1926)
TypeJournal article
TitleAdvertising in China
Year1926
JournalNorth-China Herald
Start page47
End page48
Date publication1926
LanguageChinese, English
Keywordsadvertising; survey; review; medicine; profession; market; newspapers; language; calendar; women; color; cigarette; billboard; outdoor; illustration; Shanghai; trademark; British; India; United States;
Abstract

A Comprehenive Survey of the Entire Field of Publicity by an Advertiser: Quick Development and Bright Future

The writer of "Advertising in China" is the Far Eastern agent for a well-known British propriatery article. He was trained in America and has Indian as well as Chinese experience. for the past twenty years his advertising campaigns for several productions that have sold all over China have been in this country. His experience iw wide and thorough and especially valuable to every advertising contemplating a campaign in the China market. 

  • The Foreign Press
  • Chinese Dailies
  • Circulations that circulate
  • No Mysteries here
  • The Foreign Periodicals
  • Trade-Marks
  • Calendars
  • Official Squeeze
  • War of the "Snipers" 
  • Beware of the Dog
  • Another Aspect
Note

A review of an (anonymous) survey conducted by a professional advertiser. Published in the North-China Herald, March 20, 1926. 

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