This set of bar charts measure the relative importance of two major appeals that were used to advertise comestible products at the time: health and taste/appetite, which either compete or complete each other. By "comestible products", we mean medicines, tobacco, alcholic drinks, food and soft drinks. For consistency reasons, the measurements were made from the same five samples as used for the Chinese newspaper Shenbao (January 7, 1914; January 3, 1924; January 5, 1934; February 1, 1941; January 1, 1949). In each sample, we have recorded the occurrences of each appeal: health only (green), taste only (red), or a combination of the two appeals in the same advertisement (blue).
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