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ID250
TitleHealthy or/and tasty? The trend from health to taste appeal in the North China Daily News advertisements for comestible products (1914-1949)
Year Start1914
Year End1949
DateMonday 6 February 2017
Description

This set of bar charts measure the relative importance of two major appeals that were used to advertise comestible products at the time: health and taste/appetite, which either compete or complete each other. By "comestible products", we mean medicines, tobacco, alcholic drinks, food and soft drinks. For consistency reasons, the measurements were made from the same five samples as used for the Chinese newspaper Shenbao (January 7, 1914; January 3, 1924; January 5, 1934; February 1, 1941; January 1, 1949). In each sample, we have recorded the occurrences of each appeal: health only (green), taste only (red), or a combination of the two appeals in the same advertisement (blue).

Keywordsdiscourse, appeal, taste, health, North China Daily News, newspaper, press, comestible, medicine, tobacco, alcohol, food, drink
LanguageChinese, English
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Healthy or/and tasty? The trend from health to taste appeal in Shenbao advertisements for comestible products (1914-1949)
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