This set of bar charts measure the relative importance of sex and age appeals in the British newspaper North China Daily News advertisements from 1914 to 1949. Note that these appeals do not exclude each other: children and mothers are often associated on the same picture, as are elegant men and sexy women.

The measurements were made from our the same five samples as used for the Chinese newspaper Shenbao (January 7, 1914; January 3, 1924; January 5, 1934; February 1, 1941; January 1, 1949). In each sample, we have recorded the occurrences of each appeal: sexy woman, corresponding to the seducive Modern Girl or independant New Woman (red), the patriotic mother or housewife (green), men (blue) or children (purple).