This graph line offers a theoretical model for visualizing creative/repetitive advertising series in any newspaper - in Shanghai-based newspapers in particular. The model is quite simple. The "X" axis indicates time (numbers of day/day number), while the "Y" axis measures the number of variants in a given series of advertisements. Repetitive series are materialized by the blue flat line (only 1 variant during the entire period under consideration). Creative series may be materialized by the red ascending line. The most creative the series, the most numerous the variants, and the most dramatically climbing the line.