This table provides a list of advertising hoardings or stations throughout the Settlement, as required from major advertising agencies, tobacco and other companies by the Council in May 1943. This is actually the last attempt to inventoriate existing advertisements in Shanghai. The ultimate goal of that census may have been to revise the scale of fees based on the actual space covered by advertisements (in square feet), and to have an account of the remaining companies and advertisements in the International Settlement at the end of the period.
This table is composed of two sheets:
- the first one provides a list of advertisements, mentioning their location, dimensions, advertising agencies, advertisers and/or brand name, etc.
- the second one provides a list of advertising agencies or companies responsible for those advertisements.
This table was established after the following archival materials:
Hoardings - Advertising Space. List of Hoardings. May 1943. Source: SMA (SMC), U1-14-3256 (1902-1968)
Commissioner of Public Works to Acme Advertising Agency and several agencies. Shanghai, May 21, 1943. Source: SMA (SMC), U1-14-3256 (1902).
Copy of letter sent on 21st May 1943 to following companies. Shanghai, May 21, 1943. Source: SMA (SMC), U1-14-3256 (1903).
(see excel Sheet)
Yee Tsoong Tobacco Distributors Limited to Public Works Department. Shanghai, May 27, 1943. Source: SMA (SMC), U1-14-3256 (1910).
Letter rom Hwa Ching Tobacco Company, Limited to Public Works Department. Shanghai, June 10, 1943. Source: SMA (SMC), U1-14-3256 (1920).
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