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Description
companyID486
NameKARETT, MME
dateStart1949
NationalityFRENCH
Buisness SectorB1
countryOriginalFRANCE
locationMainShanghai, 1198 Bubbling Well Road
serviceTypeAppearance
Description

Between 1934 and 1949, we observe a "feminization" process of beauty salons through the choice of their names. While in 1934, beauty salons seemed to be an exclusively "male" business (Francis, Paul, Nicholas), they became an exclusively female activity in 1949 (Mme Karett, Mrs. Kost).

During the entire period, beauty salons or shops appeared in the British newspaper North China Daily News only. This suggests that the Chinese readers of the Shenbao did not turn to this type of beautifying services.

serviceNameBeauty Salon
culturalGroupForeign, Western
MediumNewspaper, press, North China Daily News
KeywordBeauty, salon, woman, female
CompetitorKOST'S BEAUTY SHOP, MRS.
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