Manufacturer or "Simmons Beautyrest" beds and bedding materials (Beds, Springs, Mattresses). The brandname and slogan openly associated rest with beauty, health and happiness, and appealed to people of all ages (yet implicitely to women).

The 1934 North China Daily News advertisement stated: "Awake with a Smile - Refreshed - WATCH YOUR HEALTH… THE KEY TO BEAUTY… in your sparking twenties, active thirties, busy forties! Uour're only as old as you feel… and you only feel as you've slept. Science has proven that the Simmons Beautyrest with its 837 resilient coil springs giving buoyant support to the body induces THE MOST RESTFUL SLEEP. -- ONE SALE at all FURNISHING SHOPS"

Source: Wikipedia, "Simmons Bedding Company"