Compared to the Shenbao, advertisements for educational institutions (schools, colleges, lessons) were extremely rare in the British newspaper North China Daily News. This advertisement for the Shanghai Business College published in 1934 suggests that the Chinese readership of the British newspaper gradually increased over time, especially in the 1930s. The same 1934 advertisement actually advertised three teaching institutions: Shanghai Business college, Remington typewriter school, Shanghai academy of accountancy".