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Description
companyID833
NameCHEE HSIN CEMENT COMPANY, LTD. (THE)
companyName_zh新洋灰有限公司
companyName_pinXinyanghui youxiangongsi
dateStart1924
dateEnd1934
NationalityCHINESE
Buisness SectorE1
countryOriginalCHINA
locationMainShanghai, 87 Peking Road (1924)
serviceTypeEngineering
Description

Chinese manufacturer/dealer of "Portland" cement. Advertised first the North China Daily News (1924), later in the Shenbao (1934). In 1924, the company offered to the North China Daily News readers two distinct brands of Portland cement from two different provinces: "Tangshan Portland Cement" (Horse brand) and "Hupeh Portland Cement" (Pagoda brand). The process of branding seems to apply only to the British newspaper in 1924. Such process seems to be discontinued in its Chinese counterpart Shenbao in 1934.

serviceNameCement
culturalGroupChinese
MediumNorth China Daily News, Shenbao, newspaper, press
KeywordEngineering, building, construction, cement, hupeh, tangshan, portlant, brand, hose, pagoda
CompetitorGREEN ISLAND CEMENT COMPANY, LD.; HOLDERBANK FACTORY; JACKS & COMPANY, WILLIAM; SANDUSKY PORTLAND CEMENT COMPANY (MEDUSA CORPORATION); SHANGHAI PORTLAND CEMENT WORKS, LIMITED
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