Cognac/Brandy was one of the earliest spirits advertised in both newspapers, as early as 1914. Yet it disappeared after 1934, probably competed by new popular beverages, both alcoholic (beers) and soft drinks (sodas). Note that in 1924, an advertisement published in the Shenbao offered a combined "brandy cognac" product (白蘭地洒 Bailandijiu).
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