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ID932
NameTrade Pageants
TitleAdvertisements on Municipal Roads, Footpaths, etc - Trade Pageants. Associated Products Company
Year1932
AuthorAssociated Products Company; Shanghai Municipal Council
CollectionShanghai Municipal Archives (SMA)
Sub collectionShanghai Municipal Council (SMC)
Reference NumberU1-14-3270 (1598-1603)
Repository typeArchive
Description

Advertisements on Municipal Roads, Footpaths, etc - Trade Pageants - Associated Products Company. 1932. Source: SMA (SMC), U1-14-3270 (1598-1603).

Letter from Associated Products Company to Secretary. Shanghai, August 8, 1932. Source: SMA (SMC), U1-14-3270 (1600).

The object of this communication is to seek permission from the Council to hold a trade peageant for one day, during the Christmas week, the route followed would be, from Hongkew Park to St. Georges. 
As a stimulous to trade, we have been promised the support of numerous Shanghai firms, with the object of having a parade of decorated "Floats" depicting various articles imported from abroad, and the produce of this country which would be mounted on Trucks, and suitably decorated. 
In view of the fact that this project entails considerable time and expense, we would much appreciate the courtesy of an early reply.  

Letter from Acting Commissioner of Public Works to Secretary - "Trade Pageant - Christmas Week - Letter from The Associated Products Company Dated August 8, 1932 - Ref. 1483". Shanghai, August 12, 1932. Source: SMA (SMC), U1-14-3270 (1602)

With reference to the letter referred to above, there is no objection to the proposed parade of decorated "Floats" in so far as this Department is concerned, provided that the vehicles used conform to the conditions of the licence regulations for such vehicles and that the route to be followed be approved by this Department. 

Letter to Associated Products Company from Deputy Secretary. Shanghai, August 15, 1932. Source: SMA (SMC), U1-14-3270 (1603). 

I have to acknowledge receipt of your letter of August 8, applying for permission to organise a trade pageant of decorated "Floats" to follow a route from the Hongkew Park to St. George's. In reply, I am directed to inform you that the Council is unwilling to entertain your proposal.

Comment

Although the Public Works Department approved the parade, the application was eventually rejected. Objections probably came from the Police (traffic obstruction). 

KeywordsShanghai Municipal Council ; foreign settlement ; procession ; parade ; summer ; Christmas ; guohuo yundong ;
LanguageEnglish
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