李施德霖牙膏
效神速
李施德霖牙膏中。含有特別清潔之成份。掃除牙垢。迅速異常。
性安全
李施德霖牙膏。不含有損精細齒質之粗礫。
價低廉
李施德霖牙膏之功用。雖與別種牙膏相等。然期售價。則較其他上等牙膏為廉。
李施德霖牙膏廠家推許百福牙刷1
LISTERINE
TOOTH PASTE
Lambert Pharmacal Company UNITED STATES [SAINT LOUIS, MISSOURI] 1881
(B1) Image of the package showing English brand/product name
(B3) Three illustrations showing three types of potential consumers to demonstrate the universality of the product and embody the three selling points :
Rational, emotional (child, woman), speed, efficacy, safety
Rational appeal : three selling points, each one associated with/embodied by a specific consumer
Short texts developing each selling point, describing the product composition.
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