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Press
ID195
TitleAdvertisement for Kolynos Toothpaste in the Shenbao, January 5, 1934
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1934
MonthJanuary
Day (number)5
DayFriday
SPATIAL ENVIRONMENT
Page19
Location on pageHG
Area CodeB10
ACTORS
Business sectorH 2
Product typeToothpaste
Advertiser
DISCOURSES
Textual elements

能使牙齒格外容易潔白

將釀成牙患之病菌。立刻殺死

請速改用固齡玉牙膏刷牙。三日之內。牙齒必潔白三倍。因固齡玉與衆不同。以其不特清除垢膜。且能發出濃沫。深入牙縫。殺死致牙患之病菌。君欲潔白健全之牙齒乎。即日起用固齡玉。擠半寸在乾牙刷上。每日刷牙二次。必可迅速使牙更為潔白。

各大藥房均有出售

中國經理美商同益洋行

固齡玉牙膏KOLYNOS

Visual elements

(B3) Comic-style illustration (woman-to-woman advice to seduce men)

(B4) External frame to isolate the ad

(B4) Internal frame to isolate the title

(B5) English letters in the brand name used as visual markers

 

 

Appeal

Health, appearance

LanguageChinese, English
Comment

(A1, A2) Title/Catch-phrase (It’s easy to have white teeth)

(A1, A2) Subtitle, catch-phrase (health appeal)

(A3) Emotional (comic-style) and rational (description of the product quality and effects), story-telling technique (fictive testimonial)

Keyword(s)newspaper, shenbao, press, rational, emotional, testimonial, fiction, situation, seduction, advice, woman, man, toothpaste, hygiene, kolynos, comic, bubble, male, female, seduction, couple, friend, ha
Image

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adPress_ID-195_No-03.jpeg

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SB1934Jan5-19.jpeg (353.11 ko)

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