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Description
companyID249
NamePOND'S EXTRACT COMPANY
dateStart1934
NationalityAMERICAN
Buisness SectorB1
countryOriginalUNITED STATES
serviceTypeCosmetics
Description

Manufacturer of Pond's Cold Cream (C) : 旁氏白玉漿 (Pangshi baiyujiang), distributed in China and Shanghai by DODGE & SEYMOUR (CHINA), LIMITED; MARKT & COMPANY (SHANGHAI), LIMITED.

While Daggett & Ramsdell's cosmetics appeared exclusively in the British newspaper North China Daily News, "Pond's Cold Cream" was advertised only in the Chinese paper Shenbao.

Carl Crow claimed to be the first advertising agent to be in charge of Pond's advertising campaigns in China, as early as 1921. Yet the account may have passed to another agency - either the China Commercial Advertising Agency or Millington Ltd - by the mid-1930s. The brand was advertised in the Chinese newspaper Shenbao only. It never appeared in the British newspaper North China Daily News, in which it was probably competed by other brands (Daggett & Ramsdell, etc).

serviceNameCosmetics
culturalGroupForeign
MediumNewspaper, press, Shenbao
KeywordNewspaper, press, Shenbao, cosmetics, face, cold cream, woman, beauty, suggestive, winter, season, timely, synecdoche, hand, woman, female, C, letter, typography, oblique, slogan
PartnerDODGE & SEYMOUR (CHINA), LIMITED; MARKT & COMPANY (SHANGHAI), LIMITED
CompetitorDAGGETT & RAMSDELL;
Press from this Advertiser (1 result)

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