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Press
ID266
TitleAdvertisement for 徐一公司 (Xuyi gongsi) ginseng (髙麗參蜜餞 Gaoli shenmijian) in the Shenbao in 1924
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1924
MonthJanuary
Day (number)3
DayThursday
SPATIAL ENVIRONMENT
Page9
Location on pageHD
Area CodeA7
ACTORS
Business sectorH 1
Product typeGinseng
DISCOURSES
Textual elements

此是仙藥 髙麗參蜜餞

長生不老誰不願之惟願得長生者輒曰必得仙藥乃可償願殊不知世無仙人何從得藥思之不禁一笑敢請願得仙藥者一試蜜餞髙麗參方知長生之藥不必求諸仙家也此蜜餞髙麗參係用紅參原料而以秘法蒸造其功效之奇遠駕紅參而上之男女老少常服無忌尤其特色請各界注意上海經售處永安公司先施公司此外各大商店均有出售南京總經售處花牌樓吉祥街華大西藥房 上海浙江路甯波路口渭水坊六十五號三層樓第三十二號髙麗 徐一公司上海分公司啓 電話中央四一五五

Visual elements

Realistic image of the package

Appeal

Health, longevity

LanguageChinese, English
Comment

Hyperbolic style :

  • immortality (長生不老 changshengbulao)
  • magic potion (仙藥 xianyao), deity (仙人 xianren) ;
  • universality, suitable for everybody : man, woman, old and young (男女老少), all social circles (各界 gejie)

Rational : selling points (major department stores in Shanghai)

Keyword(s)Newspaper, press, Shenbao, health, ginseng, immortality, longlife, age, secret, magic, hyperbolic, longevity, rational
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