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Press
ID267
TitleAdvertisement for a 烏鷄白鳳丸 [Phoenix pills for women) in the Shenbao in 1924
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1924
MonthJanuary
Day (number)3
DayThursday
SPATIAL ENVIRONMENT
Page9
Location on pageBG
Area CodeC7
ACTORS
Business sectorH 1
Product typeFemale pills
Advertiser
DISCOURSES
Textual elements

能治婦女百病 [Female illness]

國部嘉奬烏鷄白鳳丸 [Phoenix pills]蕭 題 

謹告諸君白鳳丸市上多矣欲購眞有效騐之烏雞白鳳丸請認五彩花鐵盒盒面仿單印有農商部嘉奬一等奬章庶不致魚目混珠主治略列○月經不調經期腹痛赤白帶下腰酸頭痛四肢無力頭暈眼花血氣兩虧子宮虚冷久不受孕血崩小產氣鬱痞塊飮食不思胎動腹痛產後失調各症難以盡述不論胎前產後一切婦女百病均見神效無病服之可壯身補體活血通經能免後來之病源誠婦科獨一無二之聖藥也 (價目)一品每丸洋一元加料五角雙料二角半單料一角加料小丸每兩五角單料二角半○著名良藥化痰止咳橘紅半夏露此露專治諸般新久咳嗽痰涎氣喘服之奇效每瓶一元止咳藥茶專治傷風咳嗽不論新久寒熱均見神效泡沬飮利便每盒五角五包一角玉樹神油此油止血止痛第一聖藥如患湯火燙傷刀傷疔癤濕毒無名腫毒大有奇效大瓶一元中五角小二角萬應如意油此油乃本園著名良藥遠近皆知所治各症無不應驗誠居家出門四時常備之良藥也如蒙批售格外克己每大瓶一元中五角二角一角小五分函購即寄藥目過多不能盡錄另送丸藥全集總發行所上海河南路老巡捕房對門 廣東種德園老藥局 電話中央五一○六號

Visual elements

Image of child (child appeal)

Appeal

Health, child, woman, mother, emotion

LanguageChinese, English
Comment

Emotional (child/mother appeal) and rational style :

  • warning against imitations/counterfeit: be sure to authenticate the white phoenix logo on the package
  • description of the symptoms/diseases treated (menstruation pains, headache, weakness)
  • prices
  • address in Shanghai (Nanking Road)
Keyword(s)Newspaper, press, Shenbao, health, woman, mother, child, pricen emotion, rational, emotional, native, imitation counterfeit, trademark, logo, phoenix, animal, white
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