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Press
ID268
TitleAdvertisement for 九福公司 (Jiufu gongsi) longlife medicine (百齡機 Bailingji) in the Shenbao in 1924
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1924
MonthJanuary
Day (number)3
DayThursday
SPATIAL ENVIRONMENT
Page10
Location on pageBD
Area CodeC6
ACTORS
Business sectorH 1
Product typeLonglife medicine
Advertiser
DISCOURSES
Textual elements

百齡機的朋友

百齡機的功效。無邊無窮。不可思議。所有人世間一切金石草木的藥品。都不能與他

比並。都不彀與他做朋友。所能與他做朋友的。除非是下列數種。

(一)不死藥西王母的不死藥。服之能令人長生不老。百齡機倘能長服。亦能令人長生不老。

(二)還丹還丹就是神仙所煉的九轉金丹。服之能令人還童返老却病延年。長服百齡機。也能彀還童返老却病延年。其功效與仙丹一樣。

(三)返魂香返魂香産在眞仙所居的海島内。人世間只聞其名。不得其藥。百齡機力能起死回生。與返魂香無異。

百齡機

百齡機小瓶每瓶一元每打十元百齡機大瓶每瓶二元每打念元總發行所上海愛多亞路大世界對過西藏路口九福公司 電話中央三四四二號分發行所 全國 中法大藥房 中西大藥房分售處 上海先施公司 永安公司本外各埠各大藥房均有出售尊處如尚未有分售處可以直接本公司函購

Visual elements

Internal frame to highlight the title/product name

Appeal

Health

LanguageChinese
Comment

Mixes three styles of discourses :

  • Hyperbolic : without boundary (無邊 wubian) endless (無窮 wuqiong), unimaginable (不可思議 bukesiyi), royal or mythic patronage (西王母 Xiwangmu : Western impress) ; used to prolong life and to give immortality (長生不老 changshengbulao) ; magic potion (仙丹 xiandan)
  • Emotional : to create familiarity even friendship (朋友 pengyou) with the product
  • Rational : description of the natural materials used for manufacturing the medicine (minerals : 金石 jinshi ; plants, vegetations : 草木 caomu), various types of products available (數種 shuzhong)

Quite expensive product/highly priced :

Keyword(s)health, elite, price, expensive, longlife, age, medicine, old, red, gold, testimonial, royal patronage, immortality, magic, potion, package, exaggeration, hyperbolic, rational, emotional, friendship,
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