594 documents
237/594 results        
Press
ID337
TitleAdvertisement for "Strong man" ginseng pills 力士商標人參再造丸 (Lishishangbiao renshen zazaowan) in the Shenbao, Jan 1 1949
SourceShenbao
TypeDaily newspaper
TEMPORAL ENVIRONMENT
Year1949
MonthJanuary
Day (number)1
DaySaturday
SPATIAL ENVIRONMENT
Page14
Location on pageHC
Area CodeE4
ACTORS
Business sectorH 1
Product typeGingseng pills
Advertiser
DISCOURSES
Textual elements

益大參燕行

恭賀新禧 並祝康健

仝人敬賀

政府註冊 力士商標

人參再造丸

功能:補氣補血 舒筋活絡

大號每粒十六元·中號每粒八元

本埠各大南貨號均售

地址:金陵東路三五號

電話:八二七一一

Visual elements

(B2, B3) Trademark/logo (figure of a strong bare-chested man) also used as illustration (力士商標 lishi shangbiao)

(B4) Circle frame to circumscribe the trademark/logo

(B5) Strong contrasts (white characters on a black bckground)

Appeal

Health, strength, man

LanguageChinese
Comment

Short rational text, describing product qualities/effects (strengthen the body, enrich the blood, repair muscles. Use the vocabulary of Chinese medicine: air, breath (氣 qi), enrich blood (補血 buxue), ginseng (人參 renshen)

Keyword(s)Newspaper, press, Shenbao, health, rational, trademark, registered, autority, ginseng, pill, muscle, strength, man, male, price
Image

Preview Image
adPress_ID-337_No-01.jpeg

Get original resolution
SB1949Jan1-14_H1_益大參燕行_MaleAppeal.png (107.43 ko)

File information
- size: 107.43 ko
- type: image/png

Preview Image
adPress_ID-337_No-02.jpeg

Get original resolution
Diapositive44.png (93.08 ko)

File information
- size: 93.08 ko
- type: image/png

237/594 results        
Last update: Tuesday 15 October 2019 (16:55) +
Page rendering in 0.021s