A3 : short text
A1, A4 : brand name in English (on the package) and Chinese
A5, A6 : Chinese name of the brand and manufacturer
B1: realistic and prominent images of the packages (two sizes) open showing their contents
B2 : trademark (triangular form and double "6")
B3 : Illustration showing a familiar scene of Chinese life (part of a wider series)
B4 : ornamental border
taste, joy, happiness
Extract from Sanger, 1921 : 73.
FIG. 19 - Cigarette advertisement, one of a series showing familiar phases of Chinese life. The native artist shows little flexibility of imagination in carrying out his ideas pictorially, yet this advertisement was most effective in a newspaper campaign.
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Institut d'Asie Orientale
ENS de Lyon, Site Descartes
15 Parvis René Descartes
69341 Lyon Cedex 07 France
Labo Junior Nhumérisme
Séminaire EHESS "L'historien et l'espace"
Séminaire EHESS "Images et histoire"