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639 documents
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Press
ID361
TitleAdvertisement for Lucana cigarettes
SourceUnknown
TypeChinese newspaper
TEMPORAL ENVIRONMENT
Year1921
SPATIAL ENVIRONMENT
Page0
ACTORS
Business sectorL 1
Product typeCigarette
DISCOURSES
Textual elements

A3 : short text

A1, A4 : brand name in English (on the package) and Chinese

A5, A6 : Chinese name of the brand and manufacturer

Visual elements

B1: realistic and prominent images of the packages (two sizes) open showing their contents

B2 : trademark (triangular form and double "6")

B3 : Illustration showing a familiar scene of Chinese life (part of a wider series)

B4 : ornamental border

Appeal

taste, joy, happiness

LanguageChinese, English
Comment

Extract from Sanger, 1921 : 73.

FIG. 19 - Cigarette advertisement, one of a series showing familiar phases of Chinese life. The native artist shows little flexibility of imagination in carrying out his ideas pictorially, yet this advertisement was most effective in a newspaper campaign.

Keyword(s)newspaper, press, cigarette, tobacco, series, campaign, package, six, number, trademark, illustration, happiness, joy, taste, life, scene, illustration, brand, virginia
Image

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adPress_ID-361_No-01.jpeg

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Sanger1921_Lucana_73.png (125.42 ko)

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- type: image/png

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