624 | MADS

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Press

ID	624
Title	Advertisement for The Chinese Engineer and Contractor magazine
Source	Millard's Review of the Far East
Type	Weekly
TEMPORAL ENVIRONMENT
Year	1921
Month	July
Day (number)	2
Day	Saturday
SPATIAL ENVIRONMENT
Page	259
Location on page	Whole page
ACTORS
Business sector	C 1
Product type	Magazine
Advertiser	CARL CROW, INC. TRADE JOURNALS PUBLISHING COMPANY
DISCOURSES
Textual elements	THE MAGAZINE that is read by mill owners - the magazine that reaches the returned student of engineering and construction - the ONLY Chinese language publication in its field - in other words The CHINESE ENGINEER and CONTRACTOR The Trade Journals Publishing Company Carl Crow Incorporated - Proprietors Thirthy Four Nanking Road SHANGHAI
Visual elements	Chinese coolie along the Huangpu river. The skyline of an industrial city - probably Shanghai - in the background. A sophisticated typography is used to spell the name of the journal at the bottom. Simple/minimalist border. Alternation between capital letters and lower cases in the main text.
Appeal	Elite
Language	English
Keyword(s)	magazine;engineer;contractor;trade;journal;monthly;student;elite;construction;Chinese;language

Image

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516/639 results