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Press
ID626
TitleAdvertisement for Carl Crow, Inc.
SourceMillard's Review of the Far East
TypeWeekly
TEMPORAL ENVIRONMENT
Year1921
MonthFebruary
Day (number)717
DaySaturday
SPATIAL ENVIRONMENT
Page25
Location on pageWhole page
Actual sizeWhole page
ACTORS
Product typeAdvertising
Advertiser
DISCOURSES
Textual elements

almost

every

week 

we are consulted by someone who is planning an advertising campaign which we do not believe will pay. Either the product is not suited to the Chinese market, competing brands are too trongly entreched or for some other reason our judgement, based on experience in previous campaign, leads us to believe an advertising campaign is not advisable. In such cases we do not hesitate to say: "Don't advertise !"

CARL CROW INC. - ADVERTISING - MERCHANDISING 

THIRTHY-FOUR NANKING ROAD, 

It is not our business to sell advertising space but to see that your appropriation is wisely expended. 

Visual elements

Carl Crow's logo featuring a sailboat. 

Appeal

Wisdom, saving, efficiency, waste

LanguageEnglish
Keyword(s)negative;paradox;campaign;market;wisdom;advice;space;waste;appropriation;plan;experience;brand;competition;adaptation
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MillardReview1921Feb26-25_CrowIncAdDontAdvertise.pdf (38.11 ko)

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