we are consulted by someone who is planning an advertising campaign which we do not believe will pay. Either the product is not suited to the Chinese market, competing brands are too trongly entreched or for some other reason our judgement, based on experience in previous campaign, leads us to believe an advertising campaign is not advisable. In such cases we do not hesitate to say: "Don't advertise !"
CARL CROW INC. - ADVERTISING - MERCHANDISING
THIRTHY-FOUR NANKING ROAD,
It is not our business to sell advertising space but to see that your appropriation is wisely expended.