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Sketches
ID79
TitleAdvertisement for Newmilks, Limited, entitled "How it is done" (leaflet) in 1936
Year1936
DateMonday 20 July 1936
Estimated dateJuly 1936
Estimated period1930-1937
Caption on original image

HOW IT IS DONE

(LEFT) In New Zealand, under ideal conditions perfect pasturage and climate, milk from pedigreed heds is collected by electrical milkinp put in sanitary containers and inspected by govnerment inspectors. A separator takes off the cream, which is charned into sweet butter packed frozen and again inspected. The remaining skim milk is sprayed into warm air, is dried and falls down as skim milk powder / into an automatic packer where it is packed and sealed ready for shipment to Shanghai. Thus only water has been taken away from the FRESH NEW ZEALAND MILK Untouched by hand.

(CENTER) Now we have: Frozen Sweet Butter & Milk Powder In cases Sealed and Certified Pure. Inspected Again and Shipped to Shanghai These Cases contain all the goodness of Fresh New Zealand Milk-Proteins, Mineral Carbohydrates and Vitamins, and lack only the Water Which has been taken off. They are unchaged in food value and since cream in the form of butter has been refirgerated it has cost non of its original freshness. Newmilk. THE BETTER MILK.

(RIGHT) Here in Shanghai, in a model factory, the correct quantities of butter, milk powder / and mure distilled water, after weighing are thoroughly mixed together, and then / homogenized. This gives us our pure milk again for super-safety, however it is stassanised and / then checked for butter fat food value and purity. Lastly, it is bottled by / machinery, sealed with pure aluminum and delivered to you. UNTOUCHED BY HAND. WITH ALL THE RICHESS AND FRESHNESS OF THE ORIGINAL NEW ZEALAND MILK.

Image information
Image typeDrawing
Note(s)

Newmilks Publicity & Labelling - 1 -Publicity - General. Advertisement for Newmilk - "Better milk" - "How it is done.” Shanghai, July 16, 1936. Source: SMA (SMC), U1-4-1792 (1454). Extraits de "Liquidation of Newmilks, Limited (新中国标准牛奶公司 Zhongguo biaozhunniunaidouru gufenyouxiangongsi). 1936." Source: SMA (SMC), U1-4-1792 (1371-1562). 

Keyword(s) [en]milk, misleading, fresh, dairy, public health, health, leaflet, production, process
Advertising
Advertiser
Environment
SectorH 1, N 1
Type of mediumPoster & other printed ads
MaterialsPaper
Estimated seasonSummer
Discourses
Visual element

Map of NEW ZEALAND

Map of SHANGHAI

Appeal

Health, fresh

LanguageChinese, English
Image

Preview Image
adSketche_ID-79_No-01.jpeg

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SK_107.png (3.37 Mo)

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- type: image/png

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