This set of six bar charts measures the relative importance of the various types of advertisement titles in our usual samples of the Shenbao (January 7, 1914; January 3, 1924; January 5, 1934; February 1, 1941; January 1, 1949). The figures show that the "name" type (name of either the company or the product/brand) predomines during the whole period (between 60% in 1914/1949 to 90% in 1941, average: 75%). This preference for title-names (mingcheng) was also noticed by contemporary handbooks (Su, 1929: 43).