This graph aims to correlate creativity (measured by the coefficient of variation) (red line) with frequency (blue line) in a given series of advertisements extracted from the Chinese newspaper Shenbao in 1914.The measurements have been made after an extended weekly sample of this newspaper (Jan 7-15, 1914).

Though there is a "logical" relation between high frequency and low creativity (Three Castles), advertising series in the Shenbao offered much more complexity in 1914. In effet, this graph actually reveals eleven correlation profiles.