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ID259
TitleFrequency and creativity in North China Daily News advertisements (1914)
Year Start1914
DateFriday 10 February 2017
Description

This graph aims to correlate creativity (measured by the coefficient of variation) (red line) with frequency (blue line) in a given series of advertisements extracted from the Shanghai-based British newspaper North China Daily News in 1914.The measurements have been made after an extended weekly sample of this newspaper (Jan 7-15, 1914).

Though there is a "logical" relation between high frequency and low creativity (Asahi Beer), advertising series in the Shenbao offered much more complexity in 1914. In effet, this graph actually reveals fifteen correlation profiles.

Keywordsseries, profile, creativity, coefficient, frequency, variation, North China Daily News, press, newspaper, rhythm, variant, week
LanguageEnglish
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Frequency and creativity in Shenbao advertisements (1914)
[id:258]
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