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TitleScott's Emulsion advertisement series in the newspapers Shenbao and North China Daily News (1914)
Year Start1914
DateThursday 9 February 2017

This "fishbon-style" tree aims to trace and compare the advertisement series for the medicine brand "Scott's Emulsion" in both the Shenbao and North China Daily News during 8 days (from Jan 7 to Jan 15). The series in the Shenbao is traced at the top: one can note that the brand appears only two times a week and offers a different variant each time; the series in the North China Daily News at the bottom reveals that the brand appears every day and offers a different variant each day.

KeywordsScott, emulsion, medicine, health, Shenbao, North China Daily, series, frequency, comparison, occurrence, variant, week
LanguageChinese, English

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