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ID Title Description 

234Advertising press media in China: distribution between daily and non daily publications (1929)

This pie chart shows the distribution of press advertising media between daily newspapers and non daily publications (periodicals,

...

235The press business in China: A spatial approach (1929)

This pie charts shows the distribution of publications between Shanghai (said to be the center ...


236Number of daily newspapers in Shanghai and China (1929)

This pie charts shows the distribution of daily newspapers published in China between Shanghai and other places in China.

...

237Importance of daily newspapers published in Shanghai (1929)

This pie charts shows the distribution of the main daily newspapers published in Shanghai according to their size and

...

238Time variations in the recorded advertising population in Shanghai foreign settlements (1905-1943)

This timeline-style bar chart reveals the uneven distribution of recorded advertisements in Shanghai foreign settlements

...

239Advertising population in the newspaper North China Daily News (1914-1949)

This set of three curves traces the evolutions of advertising population and density in the Shanghai-based British newspaper

...

240Advertising-populated regions in the British newspaper North China Daily News (1914-1949)

This set of bar charts aims to measure the surfaces covered by advertisements in the Shanghai-based British newspaper

...

241Division between advertising space/non commercial space (restricted zone) in the British newspaper North China Daily News between 1914 and 1949 (distant reading)

Ces histogrammes mesurent à distance ou "à vue de nez" (en nombre de pages) la répartition de l'espace du journal entre

...

242Measuring the division between advertising space/non commercial space in the British newspaper North China Daily News between 1914 and 1949 (close reading/quantitative approach)

Ces histogrammes montrent la répartition de l'espace du journal entre espace publicitaire/zone ...


243Measuring the relative importance of gradual types of borders in the British newspaper North China Daily News (1914-1949)

This set of bar charts aims to measure the relative importance of the three main types of borders identified in the newspaper

...

244Types of products and business sectors advertised in the British newspaper North China Daily News (1914-1949)

Répartition démographique des secteurs productifs dans le North ...


245Origin of advertisers in the British newspaper North China Daily News (1914-1949)

Nationalités des annonceurs dans le quotidien britannique North ...


246Branded/unbranded goods in the British newspaper North China Daily News (1914-1949)

This set of bar charts aims to trace the emergence of branding and measure the proportion of branded (grey)/unbranded

...

247Types of page-landscapes in the British newspaper North China Daily News (1914-1949)

Evolution des paysages (types de pages) dans le quotidien britannique North China Daily News entre 1914

...

248Ideal/deviant copies in the British newspaper North China Daily News (1914-1949)

Ces histogrammes mesurent la proportion de publicités conformes à la copy "idéale" (bleu) et de publicités

...

249Types of discursive styles in the British newspaper North China Daily News advertisements (1914-1949)

This set of six bar charts measure the relative importance of the three main types of discursive styles (or "ages") used

...

250Healthy or/and tasty? The trend from health to taste appeal in the North China Daily News advertisements for comestible products (1914-1949)

This set of bar charts measure the relative importance of two major appeals that were used to advertise comestible products

...

251Healthy or/and sexy/trendy? The trend from health to beauty/fashion appeal in the North China Daily News advertisements for appearance-oriented products (1914-1949)

This set of bar charts measure the relative importance of two major appeals that were used to advertise appearance-oriented

...

252Woman, man and child appeals in North China Daily News advertisements (1914-1949)

This set of bar charts measure the relative importance of sex and age appeals in the British ...


253Circulations of pharmaceutical brands and firms between the Chinese and British newspapers Shenbao and North China Daily News (1914-1949)

This set of four graphs aims to measure the proportion of pharmaceutical brands and firms, either shared or confined to

...

254Circulations of cigarette brands and firms between the Chinese and British newspapers Shenbao and North China Daily News (1914-1949)

This set of four graphs aims to measure the proportion of cigarette/tobacco brands and firms, ...


255Branded/unbranded goods in the Chinese newspaper Shenbao (1914-1949)

This set of bar charts aims to trace the emergence of branding and measure the proportion of branded (grey)/unbranded

...

256Creativity profiles in Shenbao advertisements (1914)

This graph aims to correlate the number of occurrences (blue line) to the number of variants (red line) in a given series

...

257Creativity profiles in North China Daily News advertisements (1914)

This graph aims to correlate the number of occurrences (blue line) to the number of variants (red line) in a given series

...

258Frequency and creativity in Shenbao advertisements (1914)

This graph aims to correlate creativity (measured by the coefficient of variation) (red line) with frequency (blue line)

...

259Frequency and creativity in North China Daily News advertisements (1914)

This graph aims to correlate creativity (measured by the coefficient of variation) (red line) with frequency (blue line)

...

260From series to campaigns: Modelizing advertising cycles in newspapers

This graph line offers a theoretical model for visualizing advertising cycles in any newspaper ...


261Modelizing repetitive/creative advertising series in newspapers

This graph line offers a theoretical model for visualizing creative/repetitive advertising ...


262A rhythmanalytic essay of Oriental Advertising Agency’s spaces in the International Settlement: Duration of boards (May 1-December 31 1914)

These set of three charts aims to evaluate the lifetimes of Oriental Advertising's boards ...


263Advertisers’ turnover on Oriental Advertising Agency's boards in the International Settlement (May 1-December 31 1914)

These set of three charts aims to refine the rhythmanalysis based on contracts duraction by appreciating the nature and

...

264Variations of advertising creativity in the Chinese newspaper Shenbao (1914-1949)

Les histogrammes ci-joints proposent de mesurer les variations de créativité publicitaire ...


265Variations of advertising creativity in the British newspaper North China Daily News (1914-1949)

Les histogrammes ci-joints proposent de mesurer les variations de créativité publicitaire ...


266Millington, Ltd: Profit and loss accounts (1927-1941)

This graph shows the fluctuations of profits and loss accounts of one of the main Shanghai-based ...


267Early and rapid growth of Millington, Ltd (1929-1930)

This set of three graphs shows offers three ways of measuring the rapid growth of the Millington, ...


268Millington’s investments in outdoor and indoor advertising (in $) (1929-1930)

This set of two graphs (pie charts and surface graph lines) shows the distribution and growth ...


269Growth of advertising agencies in Shanghai (1905-1956)

This graph line aims to show the gradual development of advertising agencies in Shanghai. Their number more than doubled

...

270Gradual catch-up process by Chinese advertising agencies in Shanghai (1905-1956)

This graph line aims to show the rapid growth of Chinese advertising agencies ...


271Gradual sinification process of advertising agencies in Shanghai (1905-1956)

This bar chart aims to show the sinification process of the advertising profession ...


272A rhythmanalytic essay of Claude Neon Lights’ advertising spaces spaces in the French Concession: Duration of signs (Dec 20 1935-Dec 31 1937)

These set of three charts aims to evaluate the lifetime of Claude Neon Lights' signs in the ...


273A rhythmanalytic essay of Claude Neon Lights’ advertising spaces spaces in the French Concession: Duration of contracts/occupation of signs by advertisers (Dec 20 1935-Dec 31 1937)

These set of three charts aims to evaluate the duration of Claude Neon Lights' contracts with ...


274Advertiser’s turnover on Claude Neon’s signs in the French Concession (Dec 20 1935-Dec 31 1937)

These set of three charts aims to refine the rhythmanalysis based on contracts duraction by appreciating the nature and

...

275A rhythmanalytic essay of Claude Neon Lights’ signs: Nine rhythmic profiles in Shanghai foreign settlements (1931-1941)

This table and the related pie aims to further refine the rhythmanalysis based on signs or advertisers' duraction by combining

...

276A rhythmanalytic essay of Claude Neon Lights’ signs: Embodying the K rhythmic profile (1931-1941)

In order to re-embody to figure and abstract typology of rhythms, this set of graphs aims to trace the lifetime a well-identified

...

277A rhythmanalytic essay of Claude Neon Lights’ signs: Embodying the A, B, D, F and H rhythmic profiles (1935-1937)

In order to re-embody to figure and abstract typology of rhythms, this set of graphs aims to trace the lifetime a well-identified

...

278A rhythmanalytic essay of Claude Neon Lights’ signs: Embodying the G, I and J rhythmic profiles (1935-1937)

In order to re-embody to figure and abstract typology of rhythms, this set of graphs aims to trace the lifetime a well-identified

...

279Polyrhythmic patterns of correlations between general history and press advertising in the newspapers Shenbao and North China Daily News (1904-1951)

This set of two graphs aims to analyze polyrhythmic patterns of correlations between general ...


280A rhythmanalytic essay of the Chinese newspaper Shenbao: three ways of measuring variations between weekdays, week-end and special editions (1914-1949)

This set of three bar charts aims to compare weekdays, week-end and special editions (New ...


281A rhythmanalytic essay of the British newspaper North China Daily news: three ways of measuring variations between weekdays, week-end and special editions (1914-1949)

This set of three bar charts aims to compare weekdays, week-end and special editions (New ...


282Advertisers circulating between the newspapers Shenbao and North China Daily News (1914-1949)

Ce graphique a été réalisé à partir de la table associée : http://madspace.org/cooked/Tables?ID=158


283Advertisers circulating between the press and streets of Shanghai (1905-1949)

Ce graphique a été réalisé à partir de la table associée : http://madspace.org/cooked/Tables?ID=158


284Advertisers circulating within the Shanghai press, according to their nationalities: Chinese, Western, Japanese (1914-1949)

Ce triple jeu de six camemberts chacun suit les circulations (ou les blocages) des annonceurs entre le quotidien chinois

...

285Advertisers circulating between the press and streets of Shanghai, according to their nationalities: Chinese, Western, Japanese (1905-1949)

Ce triple jeu de six camemberts chacun suit les circulations (ou les blocages) des annonceurs la presse et les rues de

...

286Advertisers circulating within the Shanghai press, according to their business sector: appearance (B) and culture (C) (1914-1949)

Ce triple jeu de six camemberts chacun suit les circulations (ou les blocages) des annonceurs ...


287Advertisers circulating within the Shanghai press, according to their business sector: health (H) and nutrition (N) (1914-1949)

Ce triple jeu de six camemberts chacun suit les circulations (ou les blocages) des annonceurs ...


288Advertisers circulating within the Shanghai press, according to their business sector: tobacco (L1), alcohol (L2) and leisure (L3-L5) (1914-1949)

Ce triple jeu de six camemberts chacun suit les circulations (ou les blocages) des annonceurs ...


289Advertisers circulating within the Shanghai press, according to their business sector: industry (E), finance (F) and urban services (U) (1914-1949)

Ce triple jeu de six camemberts chacun suit les circulations (ou les blocages) des annonceurs ...


290Advertisers circulating between the press and streets of Shanghai, according to their business sector: appearance (B) and culture (C) (1914-1949)

Ce triple jeu de six camemberts chacun suit les circulations (ou les blocages) des annonceurs ...


291Advertisers circulating between the press and streets of Shanghai, according to their business sector: health (H) and nutrition (N) (1914-1949)

Ce triple jeu de six camemberts chacun suit les circulations (ou les blocages) des annonceurs ...


292Advertisers circulating between the press and streets of Shanghai, according to their business sector: tobacco (L1), alcohol (L2) and leisure (L3-L5) (1914-1949)

Ce triple jeu de six camemberts chacun suit les circulations (ou les blocages) des annonceurs ...


293Advertisers circulating between the press and streets of Shanghai, according to their business sector: industry (E), finance (F) and urban services (U) (1914-1949)

Ce triple jeu de six camemberts chacun suit les circulations (ou les blocages) des annonceurs ...

   
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filter by Title  A B C D E F G H I J K L M N O P Q R S T U V W X Y Z [all] 
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