1079 documents
1002/1079 results        
Archive
ID1042
NameSpot Light Advertisement, H.Y. Gestarkamp
TitleSpot Light Advertisement, H.Y. Gestarkamp
Year1923
AuthorGestarkamp, H.Y.; Commissioner of Police
CollectionShanghai Municipal Archives
Sub collectionShanghai Municipal Council
Reference NumberSMA (SMC), U1-3-1081 (1146-1149)
Repository typeArchive
Description

Letter from H.Y. Gestarkamp to Assistant Secretary. Shanghai, March 27, 1923. Source: SMA (SMC), U1-3-1081 (1147).

Confirming our conversation, permission of your Honorable Body is requested for the writer to advertise reputable firms in Shanghai in the following manner. 

Spot lights to be installed on properties in streets frequented by Chinese pedestrians, such spot lights to throw in the name of the advertiser on the sidewalk.

These advertisements will be stationery, and not in the nature of moving pictures or flashes. The spot light itself will be so installed as to be invisible and will therefore not interfere in any way with traffic, the only visible light being that appearing on the sidewalk. 

Attached you will find rough drawing illustrating the method to be used in this form of advertising.  

Commissioner of Police to Secretary & Commissioner General. "Spot Light Advertising". Shanghai, March 28, 1923.  Source: SMA (SMC), U1-3-1081 (1148). 

With reference to letter dated March 27, 1923, from Mr. H.Y. Gesterkamp, I have to state that this mode of advertising has been seen in the streets of London and even there it causes considerable stoppage in the flow of traffic on the pavements. I am of opinion that nothing of this nature which is likely to interrupt pedestrian traffic in the streets, should be permitted, and I recommend that this application be refused. 

Assistant Secretary to H.Y. Gestarkamp. Shanghai, March 31, 1923.  Source: SMA (SMC), U1-3-1081 (1149).

With reference to your interview with me in connection with Spot Light Advertising, I shall be glad if you will be so good at your convenience, to call and discuss this matter further. 

KeywordsEngland ; lantern ; sidewalk ; slide ; traffic ;
LanguageEnglish
1002/1079 results        
Last update: Sunday 9 February 2025 (20:02) +
Page rendering in 0.023s