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ID930
NameAdvertising Hoardings. Miscellaneous. McMichael's Agency - Boundary Wall of the Race Course.
TitleMcMichael's Agency: Advertising Hoardings on the Boundary Wall of the Race Course
Year1935
AuthorMcMichael's Agency; Shanghai Municipal Council; Shanghai Race Club
CollectionShanghai Municipal Archives (SMA)
Sub collectionShanghai Municipal Council (SMC)
Reference NumberU1-14-3775 (0358-0377)
Repository typeArchive
Description

Letter from E.H McMichael - dated 10/8/35 [taken out by Building Surveyor's Office (Mr. Fulstow), 28th October 1935]
 
Deputy Commissioner of Public Works to E.H McMichael - "Advertising Hoardings - Thibet Road, Cadastral Lot 1310, Western District". Shanghai, August 14, 1935. Source: SMA (SMC), U1-14-3775 (0361). 

I beg to acknowledge receipt of your application of the 10th instant, requesting permission to erect advertising hoardings on the boundary wall enclosing the above lot. In view of the extent of the proposed scheme, a decision may have to be deferred until after the present recess; and I shall be obliged if you will indicate in red on the plan the length of the proposed hoardings and return same to me in duplicate. 

E.H McMichael to Deputy Commissioner of Public Works - "Reference your B.S. 141/135 dated 14/8/35". Shanghai, October 7, 1935. Source: SMA (SMC), U1-14-3775 (0362).

I should be grateful if you would kindly let me have a reply to my application for placing hoardings on Thibet Road.  

Acting Commissioner of Public Works to E.H McMichael, Shanghai, October 11, 1935. Source: SMA (SMC), U1-14-3775 (0367).

I beg to acknowledge the receipt of your letter of the 7th instant accompanied by plans, in which you request permission to erect advertising hoardings on the boundary wall of the Race Course along Thibet Road. The matter has now been referred to the Council whose decision will be communicated to you in due course.  

Acting Commissioner of Public Works to Secretary - "Advertisement Hoardings". Shanghai, October 11, 1935. Source: SMA (SMC), U1-14-3775 (0368-0369).

An application has now been received from Mr. E.H. McMichael for permission to erect advertisement hoardings on the Race Club along Thibet Road. The hoarding will extent 4 feet above the top of the wall and be placed in the most conspicuous places covering a total frontage of over 700 feet. 

While it is impossible to challenge the Race Club's right to lease their wall for this purpose, it would result in a serious disfigurement of one of the widest thoroughfares in the Settlement

The Race Club is not primarily a commercial undertaking and it is quite possible that their Committee's attention has never been drawn to this aspect of the proposal. Do you think you might communicate with the Race Club authorities and ask them to reconsider the letting ot the Club's extensive boundaries for advertising purposes? 

E.H McMichael to Commissioner of Public Works - "Reference your B.S. 142/113 dated 11/10/35". Shanghai, October 26, 1935. Source: SMA (SMC), U1-14-3775 (0370).

I am directed by the Chairman of the Shanghai Race Club to ask you if the permission referred to therein has now been granted. Thanking you for the favour of a reply. 

Keywordsaesthetics ; recreation ; race course ; International Settlement ; size ; foreign settlement ; Shanghai Municipal Council ; race club ;
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