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ID209
TitleMeasuring advertising areas in the newspaper Shenbao (1914-1949)
Year Start1914
Year End1949
DateMonday 5 December 2016
Description

Rough English translation

This bar charts charts aim to measure the relative importance of various advertising areas in our five usual samples of the newspaper Shenbao: Jan 7, 1914 ; Jan 3, 1924 ; Jan 5, 1934 ; Feb 1, 1941 ; Jan 1, 1949. Borrowing the vocabulary from urban/political geography, four types of advertising areas has been identified, from the smallest to the largest, each one associated to a distinct color and number :

  • subdistrict (yellow) : < 1/4 page (1)
  • district (orange) : between 1/4 and 1/2 page (2)
  • settlement (red) : > 1/2 page (3)
  • empire (brown) : whole page (4)

By juxtaposing the five bar charts, one can trace the changes in the sizes of advertising areas between 1914 and 1949.

Keywordsmeasure, quantitative, page, zone, size, area, district, subdistrict, settlement, empire, scale, geography, newspaper, Shenbao, press
LanguageChinese, English, French
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Cooked Graphs from this Related data (2 results)

Distribution of advertising areas in the newspaper Shenbao (1914-1949)
[id:211]

Modelizing advertising spatial patterns in the newspaper Shenbao: an essay to correlate area, situation and page location in the newspaper Shenbao (1914-1949)
[id:215]
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