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ID215
TitleModelizing advertising spatial patterns in the newspaper Shenbao: an essay to correlate area, situation and page location in the newspaper Shenbao (1914-1949)
Year Start1914
Year End1949
DateSunday 11 December 2016
Description

This set of five graphs offers a synthetical view of the previous analyses made from our five usual samples of the newspaper Shenbao (Jan 7, 1914 ; Jan 3, 1924 ; Jan 5, 1934 ; Feb 1, 1941 ; Jan 1, 1949). Each graph aims to modelize advertising zones in each sample issue by correlating the three criteria previously measured (area, situation, page location). For that very purpose, we have recycled the number and color code used for previous analyses. The "X" axis  indicates page numbers (situation), while the "Y axis" is used to measure areas as well as page location.

The ultimate goal of this modelizing essay is to reveal spatio-temporal patterns and to re-conciliate quantitative/qualitatve approaches of advertising spaces in the newspaper Shenbao. By juxtaposing the five graphs, one can trace changes in the newspaper advertising geography between 1914-1949.

 

Keywordsmodelizing, area, situation, location, correlation, page, sample, issue, pattern, quantitative,
LanguageChinese, English, French
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