76 documents
34/76 results        
Trees
ID142
TitleOverlappings between contemporary handbook's and my own typology of advertising "styles" or "ages" in Shanghai (1914-1949)
Year Start1914
Year End1949
DateTuesday 1 November 2016
Description

Each "topic" (rectangle or ellipse) bears a separate typology, the arrows establishing links between them. Each color stands for one of my three "ages" : red for exageration, green for rational, blue for emotional. This "tree" has been made after the newspaper Shenbao as well as contemporary handbooks (Lu, 1940 ; Wu, 1946). E

Keywordsage, style, discourse, reason, rational, emotional, device, suggestion, exaggeration, hyperbolic, reason-why, tree, overlapping, handbook, newspaper, Shenbao, press, Shanghai
URLhttp://www.xmind.net/m/ap9V
LanguageChinese, English, French
Image

Preview Image
adCoTree_ID-142_No-01.jpeg

Get original resolution
Screen Shot 2016-11-01 at 21.09.47.png (163.55 ko)

File information
- size: 163.55 ko
- type: image/png

P5-III_Typoverlappings.xmind (183.39 ko)

34/76 results        
Last update: Sunday 4 August 2024 (15:01) +
Page rendering in 0.023s