This set of bar charts aim to locate advertising zones in each sample issue of the newspaper Shenbao from 1914 to 1949. For that very purpose, three gradual types of situation have been identified, according to their actual position in the newspaper issue (page numbers), from an editorial point of view; and to their presumed effect on the reader attention, from a psychological point of view, based on Chinese handbooks (Wu, Zhu, 1946) which were inspired by contemporary American studies in psychology. Each situation was associated to a given color and number :

• Pole of maximal concentration (2), covering the front page and first pages of the newspaper, arbitrarily limited to the first third of the newspaper (dark grey) ;
• Intermediate zone of lesser attention (0), corresponding to the middle pages in the newspaper (white) ;
• Pole of final impression and maximal memorization (1), covering the final pages of the newspaper, arbitrarily limited to the first third of the newspaper (light grey).

The measurements were made from our five usual samples of the newspaper Shenbao: Jan 7, 1914 ; Jan 3, 1924 ; Jan 5, 1934 ; Feb 1, 1941 ; Jan 1, 1949.