This set of bar charts aims to trace the emergence of branding and measure the proportion of branded (grey)/unbranded goods (white) advertised in the Shanghai-based Chinese newspaper Shenbao between 1914 and 1949. The measurements were made after our five usual samples (Jan 7, 1914; Jan 3, 1924; Jan 5, 1934; Feb 1, 1941; Jan 1, 1949).