22 documents
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printID Title Year Type Author(s) Language Keywords 
22

A circulation census. Increase in Chinese readers: Distribution Statistics

1933Journal articleThomson & Co (Chartered Accountants)North China Herald, newspaper, chinese, reader, distribution, census, circulation, statistics, nationality, bookstore, subsciption ...
18History of the Chinese Press (中國報學史 Zhonguo baoxue shi) 1919Book戈公振 (Ge Gongzhen), 胡道静 (Hu Daojing)Chinesehistory, journalism, china
4Advertising and Merchandising 1926Book chapterArnold, Julean Herbert; Crow, Carlhandbook, commercial, advertising, merchandising, crow, arnold
21

How to advertise a guide to designing, laying out, and composing advertisements

1917BookFrench, Georgehandbook, advertising, printed, design, layout, composition, technical
5Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications 1909BookInternational Textbook Companyhandbook, advertising, engraving, printing, street car, trade-paper, outdoor, house, technical, illustration, method
13

广告学 (Guanggao xue)

1946Book吴铁声 (WU Tiesheng), 朱胜愉 (ZHU Shengyu)handbook, advertising, china, psychology
23

Recording a Decade of "Service and Progress" (1926-1936)

1936Journal articleLing, C.P.anniversary, decade, progress, service, china, commercial, advertising, agency, ling, article, booklet, self-promotion
6Advertising methods in Japan, China, and the Philippines 1921BookSanger, J.advertising, report, method, China, Japan, Philippines, commerce, department, washington, special, agent,
2Advertising in China 1929Journal articleBacon, C.A.advertising, report, China, journalist, Shanghai, agency, press, journal
14

The psychology of advertising. A simple exposition of the principles of psychology in their relation to successful advertising,

1913BookScott, Walter Dilladvertising, psychology, handbook, application, practical, successful
8

The Merchant's Advertising Problem

1936Journal articleDiespecker, L.C.advertising, problem, press, China, merchant
12

Advertising: Its principles, practice, and technique

1914BookStarch, Danieladvertising, principles, handbook, america
10

Newspapers as an Advertising Medium in China

1936Journal articleTong, Hollington K.advertising, newspaper, modern, medium, China
15

广告学概论 (Guanggao xue gailun) [Principles of advertising]

1929Book苏上达 (SU Shangda)advertising, handbook, principles, china, medium, campaign, economy
17

广告 (Guanggao)

1940Book陆梅僧 (LU Meiseng)advertising, handbook, practical, professional, China, shanghai, illustration
19

Outdoor, street-car, and radio advertising

1936BookHoyle, John T.advertising, handbook, outdoor, street-car, radio
20

Outdoor Advertising -- the Modern Marketing Force: A Manual for business Men and Others Interested in the Fundamentals of Outdoor Advertising

1928BookOutdoor Advertising Association of America, Inc.advertising, handbook, outdoor, association, modern, business
3The essentials of advertising 1921BookBlanchard, Frank Le Royadvertising, handbook, essential, america
16

广告学ABC (Guanggao ABC)

1928Book蒯世勋 (KUAI Shixun)Advertising, handbook, china
9

Foreign Trade and Advertising

1936Journal articleKuo, P.W.advertising, foreign, trade, history, press
7Four hundred million customers  the experiences -- some happy, some sad, of an American in China, and what they taught him 1937BookCrow, Carladvertising, customers, million, experience, China, Crow
11

An Analytical Study of Advertisements in Chinese Newspapers

1923Journal articleUnknownadvertisement, newspaper, china, study, products, type, space, qinghua, university, beijing
   
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