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117Typology of products and business sectors in the Shanghai press in 1923 (after an analytical study by Chinese scholars from Qinghua University)

141Typo-chronology of advertising "styles" or "ages" in Shanghai (1914-1949)

118The rhizom of health advertising after the Shenbao (1914-1949)
   
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Cécile Armand
Institut d'Asie Orientale
ENS de Lyon, Site Descartes
15 Parvis René Descartes
69341 Lyon Cedex 07 France
Email: cecile.armand@gmail.com

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